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| No, pencil cases are not yet obsolete. Not ALL 6 year olds have PDA’s & laptops. This is a case of using a little innovation and a little styling to take a basic product up a notch or two. It’s Academic decided to take a chance that what is typically only offered as an OPP item, doesn’t need to be. Young kids DO care that their school stuff has some flare. We brainstormed, we sketched, we delivered. Chalk one up to the good guys |