A2 Design
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Bruce Ancona lecturing
We're in the business of turning ideas into reality. Reality-Based Design is our method of product development that considers, in depth, how demographics, manufacturing, pricing, and distribution affect the successful launch and life of a product. We answer the tough questions: does your customer want what you have? Or can they live without it? Can your product make it to market and deliver you strong profits? Because this methodology is a natural part of everything we do, our solutions are more than just eye-candy - they're innovative, relevant, and executable.