Cambridge
Grado
Paylock
Snapware
Stixx
Catalina



Challenge
Recipes often call for mixing ingredients with one hand while simultaneously adding an additional ingredient such as sugar or oil. Without an assistant, it’s virtually impossible to keep a mixing bowl stationary while performing both tasks. For users with arthritis or decreased mobility the challenge is even greater. A2 decided to solve the slipping, sliding or tipping challenges that consumers face in the kitchen when using everything from mixing bowls to cutting boards to cheese graters.

Solution
After many hours of observing user behavior in the kitchen, A2 looked to ingenuity to solve the problem. The resulting Stixx Suctionware™ is an entire line of kitchen products for Design for Living. The cornerstone of the line is a unique suction base including a patented suction mechanism that stixx™ to countertops for no slipping, sliding or tipping. As the lever is pulled counter clockwise, a rubber diaphragm lifts and locks into place, forming a powerful partial-vacuum that bonds the suction base to any flat, non-porous surface. This framework yielded a product line including a corkscrew, cutting board, grater, slicer, mixing bowl, salad spinner, towel holder, and assorted babyware.

Benefit
A2 redefined the kitchen market with a series of innovations that not only made cooking easier and less messy, but also surprised and delighted customers.